Privacy Policy

Last Updated: January 2025

At Trackify (www.trackify.com.au), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your data when you use our website and services.

By using Trackify’s services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue the use of our services.

1. Information We Collect

We collect and process different types of personal data to provide and improve our services:

a. Personal Information

We collect information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Payment details (processed via secure third-party providers)
  • Account credentials (if applicable)
  • Any other data you provide through account registration, contact forms, or support requests.

b. Usage and Technical Data

When you use our website and services, we may automatically collect:

  • IP address
  • Browser type and version
  • Pages visited and interaction data
  • Date and time of access
  • Device information (OS, model)
  • Referring URL
  • Cookie and tracking technology data (see Cookie Policy below).

2. Legal Basis for Processing (GDPR Compliance)

We collect and process your data only when legally permitted. This includes:

  • Consent: When you opt-in to marketing communications and tracking.
  • Contractual Necessity: To provide our services (e.g., account registration, payment processing).
  • Legitimate Interests: For security, fraud prevention, targeted advertising, and service improvements.
  • Legal Compliance: To fulfill legal and regulatory obligations.

3. How We Use Your Information

We use your data to:

  • Provide, operate, and maintain our services.
  • Process transactions and payments securely.
  • Communicate with you, including responding to inquiries and support requests.
  • Send service-related and marketing communications, promotional offers, and advertisements tailored to your interests.
  • Improve our website and user experience through analytics and behavior tracking.
  • Detects and prevents fraud, security threats, and legal violations.
  • Comply with regulatory and legal requirements.

4. How We Share Your Information

We do not sell your personal data. However, we may share information with:

  • Trusted Service Providers: Third-party vendors who assist with hosting, payment processing, advertising, analytics, and customer relationship management. They are bound by confidentiality obligations.
  • Marketing and Advertising Partners: Third-party platforms (such as Google Ads and Meta) for delivering relevant ads based on your preferences and browsing behavior.
  • Legal Authorities: When required by law or to protect our legal rights.
  • Business Transfers: If Trackify is merged, acquired, or sold, personal data may be transferred as part of the business transaction.

5. Data Security

We implement industry-standard security measures, including:

  • Encryption: Data is encrypted at rest and in transit.
  • Access Controls: Restricted access to authorized personnel only.
  • Regular Security Audits: To identify vulnerabilities.
  • Incident Response Plan: In the event of a data breach, we will notify affected users and regulatory authorities within 72 hours (if required by law).

However, no method of transmission over the Internet is 100% secure. Please use strong passwords and keep your login credentials confidential.

6. Data Retention Policy

We retain personal data only for as long as necessary:

  • Account Data: Stored as long as your account is active.
  • Transaction Records: Retained for regulatory and tax compliance (typically 7 years).
  • Marketing and Tracking Data: Kept indefinitely unless you opt-out.
  • Other Data: Deleted upon request unless required for legal reasons.

7. Your Rights and Choices

Depending on your jurisdiction (e.g., GDPR, CCPA, Australian Privacy Act), you may have the right to:

  • Access: Request a copy of the personal data we hold.
  • Correction: Update or correct inaccuracies in your data.
  • Deletion: Request data deletion (subject to legal requirements).
  • Restrict Processing: Limit how we use your data.
  • Object to Processing: Opt out of direct marketing and targeted advertising.
  • Data Portability: Request transfer of your data in a structured format.

To exercise any of these rights, contact us at support@trackify.com.

8. International Data Transfers

If you are located outside of Australia, your personal data may be transferred to and processed in Australia or other countries where our service providers operate. We take steps to ensure these transfers comply with privacy laws, such as implementing Standard Contractual Clauses (SCCs) when necessary.

9. Cookie Policy

We use cookies and similar tracking technologies to improve our website experience and provide personalized marketing.

Types of Cookies We Use:

  • Essential Cookies: Necessary for site functionality.
  • Analytical Cookies: Help us analyze site usage (Google Analytics, etc.).
  • Marketing Cookies: Used for personalized ads, email tracking, and behavioral targeting.

10. Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from children. If we become aware of such collection, we will take steps to delete the data.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date. We encourage you to review it regularly.

12. Contact Information

For questions or requests regarding your data, contact us at:

Trackify
 14/197 St Georges Terrace, Perth, Western Australia 6000,Australia
Email: support@trackify.com
 Phone: +61 8 7562 8883

This Privacy Policy is effective as of the date stated above and supersedes all prior versions.